Equipment

Snell Golf is not your typical value golf-ball brand. That’s because company founder Dean Snell has his name on the patent for the Titleist Pro V1. Combine that with nearly three decades of experience in golf ball design for Titleist and TaylorMade and over 40 patents and Snell brings a certain credibility to golf ball
0 Comments
The new Accra TZ5 and TZ6 shafts might be resonating with some tour players, but it’s average players who might be the inspiration and the beneficiary of these new models. That’s a fundamental change with the trend in shafts on tour, particularly when it comes to the responsive-tip TZ6, said Gawain Robertson, co-owner and founder
0 Comments
Bridgestone brought ball-fitting to the front of golfers’ minds in 2006 when it began a campaign of in-person, launch-monitor-driven events to help golfers rethink their process for choosing a golf ball. Now, 13 years later, it is recommitting to the hands-on approach it had de-emphasized in recent years, and expanding it to include more than
0 Comments
The Lynx Prowler VT driver takes a fundamentally different approach to adjustability. In fact, you could say it does an about-face when it comes to its adjustability features, but frankly, that would be a little too cute. Lynx’s approach is actually more of a fundamental disagreement with the current landscape of adjustable drivers. The Prowler
0 Comments
ORLANDO — More than any year, the 2019 PGA Merchandise Show is delivering on smart technologies to make a golfer’s either life—and golf swing—more efficient. Though past years have shown significant technology breakthroughs, it appears golf companies are now refining their innovations to offer a better-than-ever offering. So there were no shortage of products at
0 Comments
The new Bridgestone e12 balls, the newest offering of three-piece surlyn-covered products in the company’s average-golfer-targeted “e” family of golf balls, embody a technology that seems to turn the typical innovation flow chart on its head. Instead of developing elements for tour-played balls and then retro-fitting them for the paying customers, the e12 puts the
0 Comments
Srixon has added another option to its already-impressive iron lineup. Following the August rollout of the Z585 (a players-distance iron) and Z785 (cavity-back players), Srixon introduces the Z-Forged, which will serve as the family’s muscleback blade. “The new Z-Forged irons are the most compact, most workable irons in our line,” said Dustin Brekke, Srixon’s engineering
0 Comments
The next generation of XXIO Prime, the high-end sub-brand of the already high-end XXIO lineup, is overflowing with new materials and breakthroughs in super-ultra-lightweight technology. But when it starts with a driver shaft that weighs just 36 grams, or 40 percent less than typical shafts, you know this line is all about building a platform
0 Comments
Titleist’s Scotty Cameron Select line rightly gets plenty of attention for its classic blade putters, but two new models added to the line stretch the Select’s offerings to include two new mallet offerings. Never fear, though, the attention to classic details remains. The new models, the Fastback 2 and the Squareback 1.5, reflect the author’s
0 Comments
The new Mizuno ST190 family of drivers and fairways reveal that innovation in metalwoods needs more than some single element improvement. As David Llewellyn, vice president of research and development, terms it, sometimes success is really about the right collection of elements in the right order and the right amount. It’s like if you’re going
0 Comments